A professionally-conducted case study interview will:

🔍 Discover any gaps in your sales process
💵 Reveal the real reasons your customers buy from you
🧲 Result in high-value sales material that attracts and converts more customers

Dominate your niche with case studies that
pay for themselves several times over

A mix of success metrics and social proof, your customer success stories are a more trusted way to resonate with your prospects than even the most glowing testimonial. Done well, this one piece of content can be used and repurposed across your entire sales and marketing funnels. Again and again.

Showcase your wins
without adding more to your workload

You know that you need to show prospects that they can trust your process and that you deliver measurable results. But you have limited time or resources to create case studies in-house.Besides. Calling up your customer, asking them the right questions and writing a beautiful narrative that will actually lead to conversions? It’s really hard to do that with your own customers.

Let an expert take it off your hands

A specialist case study copywriter can get more authentic feedback than you could capture on your own. As a former journalist specialising in interview-style articles, I’m well-versed in asking the right questions to capture the real story. And you can relax knowing that your valued clients will be treated with professionalism and respect.I’ll take care of the entire process from start to finish while keeping you in the loop. All you need to do is make the introductions to your customer and I’ll take it from there. I can even provide you with an email template to help secure customer buy-in.

Your most profitable marketing asset taken care of

You'll also receive a free guide to repurposing your case study, for a low effort, high ROI way to grow your business. Drop me an email with any questions and let’s see if we’re a good fit.

• Get in touch

That's where I come in. I’m trained in conversion copywriting, which is research-based copy that seeks to understand the motivations of your current customers, the aspirations of your potential customers, and how to best position your plans to influence both.But I’m not all about data-driven copy. Prior to copywriting I was a Lifestyle Editor for airline and hotel magazines with over 15 years’ experience in the editorial industry. So it just so happens I know a thing or two about compelling storytelling.I used to interview heads of industry and the occasional celebrity so I’m experienced at drawing out natural responses and fresh insight from even the most rehearsed or reluctant of interviewees.

I have a streamlined process where, after a brief kick-off call and email introductions to your customer, you can leave the rest to me until final approval. I even have an email template I can send you to secure customer buy-in. If you don’t have a designer, you can also add professional case study design to your package.Along with your completed case study I’ll send you a guide to the many ways you can repurpose the content throughout your sales and marketing funnels. And of course if you would like help with that, just shout!

I decided to focus on case study copywriting as it combines my love of research, interviewing and writing. I enjoy taking a deep dive into the ins and outs of a business and combining success metrics with a compelling narrative around its biggest success stories.The juicy voice-of-customer data that comes from this process is gold dust for your business. Sprinkle it liberally. Once you have your case studies in hand, there’s no limit to how and when the content can be used.

• Get in touch

Thank you!